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Talk on Popularity Prediction of TV Shows at NCTA Technical Forum

I presented a talk at the yearly meeting of the National Cable and Television Association (NCTA) on how to combine TV usage statistics with social signals such as Twitter for improved popularity prediction of TV Shows. Here is the link to the paper. (Also, see here for an interesting take on our use of random forests :-) http://www.multichannel.com/blog/translation-please/best-ncta-s-tech-papers-part-2/373214)